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Financial Institution
Market: Hong Kong, Mainland China, key Asian markets

Ascension Communications provides comprehensive communications and content support for one of the client’s major PR and marketing campaigns in China.


Case Study 2

Our services comprise of four pillars: media relations, strategic advice, content creation, and social media engagement. We delivered diverse content, including corporate messaging, bilingual press release, briefing notes and Q&As, and advertorials.

Our content, communications and engagement strategies contributed to the successful launch of the client’s new service, attracting a large quantity of new funds and enticing prospects. On the social media front, we helped the client engage around 50 influencers in Hong Kong, which also boost the business performance.

We arranged a press conference and six one-on-one interviews with top-tier media outlets, generating hundreds of pieces of coverage globally and effectively raising their brand awareness. Meanwhile, the client is able to broaden and strengthen their relationships with local and international media during the campaign.



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